I am directing this to all of our unit leaders, but also to certain unit leaders in particular who are among the worst offenders in certain regards.
I often see statements made to the media that make me cringe. Some of these statements are very common, and while sometimes there is some truth to them, more often than not there is not -- and we make ourselves sound bad by making them.
Please read the following list of statements and situations and practice correct responses to them:
1) "We are rallying because we want media attention."
NEVER SAY THIS TO A NEWSPAPER REPORTER. NEVER.
I can only think of one situation where it is appropriate to even acknowledge media attention -- when someone says they want to deny us attention and then holds a press conference -- in which case we can point out the obvious failure of what they are doing.
WE DO NOT RALLY SO WE CAN BE IN THE JEWISH MEDIA.
We use Jewish media attention to attract recruits, and we do conduct some events for publicity, but we do not hold rallies because we want attention. We hold rallies because we want to make a statement.
Here's a helpful exercise:
Before holding a rally, write down a one sentence reason why you are holding this rally. What is its purpose?
For instance, we are protesting Jewish multiculturalism, or, we are protesting diversity, or, we want to support and encourage white unity.
THE REASON IS NEVER "BECAUSE WE WANT ATTENTION" FOR OURSELVES. WE WANT IT FOR AN ISSUE OR A CAUSE, AND THAT ISSUE OR CAUSE IS THE REASON.
I am not used to typing in caps, but that needed to be said in them.
2) "We are rallying because we want to bankrupt the city."
NEVER SAY THIS. Not only is it not true, if it were true, it would be dishonest, and by saying this you are admitting that you are dishonest.
This statement makes me so mad that if I had my way, unit leaders who said it would be suspended.
If we wanted to "bankrupt" cities, we would choose juridictions that are financially shaky and we would go there month after month after month until they bankrupted.
We rally in areas where we have growing units in order to bring attention to our growth, advocate for our issues, and present an example for white citizens which we hope they will follow by joining the NSM.
The truth is that our rallies "cost" just about zero in extra police work. It is the extremely violent leftist counter demonstrations that necessitate all of the cost.
If anyone asks you about the cost of the rally, the correct response is:
"Why should we pay the cost? The police aren't here to protect the city against us. They are here to protect the city against these Jews and blacks who are threatening to riot. So I agree that the cost should be placed on the shoulders of those responsible for the policing, but send the bill to the Jewish communists and the black rioter, not us."
3) "We are rallying because we want a violent reaction from local blacks / Hispanics / Jews"
DO YOU WORK FOR THE ADL?
WHAT ARE YOU THINKING WHEN YOU SAY THINGS LIKE THIS?
We demonstrate because we have something to say and because we have issues to advocate.
The ADL says that we demonstrate because we want violence.
We NEVER "want" violence. We "want" to solve all issues peacefully. But we are not going to be cowed because JEWISH and BLACK organizations are threatening violence.
This whole thing about "we want violence" is an attempt to put the onus for black and Jewish criminality on us. Those of our comrades who buy into this belief are suckers.
We want confrontation -- but we want a confrontation of ideas.
Every year we suspend a lot of party comrades for engaging in violent or emotionally-unstable potentially violent behavior. The National Socialist Movement opposes violence, both that directed against our members, and any illegal violence committed by our members.
If you want violence, go out and peacefully advocate for white causes. The Jews and the non-whites will bring all of the violence you can take. It is this situation that the National Socialist Movement fights against.
If anyone asks you about the violent counter-demonstrators, the correct response is:
"We are here to peacefully demonstrate for our ideas and to peacefully confront these fundamentally evil minions of Jewish diversity. What we seek is a confrontation of ideas, not a confrontation of physical violence. However, we are prepared for this violence and if they attack us we will defend ourselves."
4) "We are a paramilitary group", "We are a militia", "We are a gang", et cetera
I don't see a lot of this, but these are also things that you do not say. Most importantly, they are not true. Second, they all carry legal baggage with them, and may subject you, or your comrades in another unit or state, to investigation.
I think our members sometimes say these things because they want to sound "cool", "hardcore", "tough" or otherwise silly. Frankly, the National Socialist Movement does not have to "sound tough". When you run around in a suit and tie or your work clothes or you have a teacup danglnig from your pinky, but are trying to be militant, then you have to "sound tough" because you look like weiners. The National Socialist Movement is tough. Our uniforms and our swastika say enough -- and they give us the freedom to make our words much softer and reasonable.
If someone ask you to describe our group, the answer is:
"The National Socialist Movement is a peaceful political movement advocating for positive social change."
5) Miscellany:
I've often heard comrades use negative words to describe themselves, echo the enemy's rhetoric in their answers, or otherwise make statements that can be cut up into negative soundbits.
Some of this is just a question of inexperience, but some of it is just common sense.
Some rules:
a) Do not ever lie to the media. The media will catch you. This does not mean the media needs the whole truth. You can decline to mention things, and you can "spin" things, meaning, make things that one group is describing as negative sound positive.
If you are caught making a mistake, you admit to the mistake immediately and correct it. If you do not know the answer, it is okay to say that you don't know but you will refer the question to someone else or that you will look it up and get back to the person.
b) Never admit to being "sneaky". No one needs to know how clever you are. Being clever is itself enough.
If you issue bogus press releases and are caught doing it, you end up looking like flakes. Do people want to follow leaders who are too afraid to follow through on what they say they are going to do? You make yourself look like you are playing stupid games.
Bogus press releases and bogus announcements of events should never be made under the National Socialist Movement name. Our press releases should be 100% genuine and accurate. By doing this, we build trust with reporters -- even ones that do not like us.
Press releases should be okayed with someone at the national level. The Commander, anyone likely to be contacted by the media, and all of our internal media (Office of Information and myself, among others) should be aware of press releases. This allows us to report accurately when others are not being accurate, and helps us develop trust with our audience.
c) Do not describe yourselves or the movement in negative terms.
You are not a "liar" -- you are someone who made a mistake. The NSM is not "extreme" -- it represents a silent mainstream majority. Your group is not "small" -- it is always big enough to get the job done. Your demonstration is always successful.Et cetera.
This includes repeating the question in the answer. If the reporter goes
"Are you guys a bunch of assholes (hatemongers, other insult)"
You do not respond
"No we are not a bunch of assholes"
You respond
"No, and to even ask that question justifies our cause, as it really illustrates the Jewish media bias we are fighting against"
d) Not being negative extends to our enemies and our actions.
An illustration from our enemies:
In 2002, Anti-Racist Action held a disasterous protest in York, Pennsylvania. They attacked citizens and reporters that had nothing to do with our demonstration. When they finally attacked us, they were beaten left and right and had several people hospitalized. Photos of their activists being beaten were published in the local newspapers. To this day, they describe what happened as "great victory" where they "beat the Nazis off the street".
We do not need to go that far into fantasy or outright lie. Our actions are always great victories because we plan them to be.
However, some points:
If our enemy does something violent towards us, we either immediately retaliate or we keep it quiet, meaning: If someone hits you, spits on you, hurls verbal abuse at you, et cetera, you either report that you immediately retaliated in an appropriate manner, or you don't publicly report that it happened.
Like, if someone hits you or spits on you, they give you the legal right to slug them, and you slug them. If you don't slug them, you don't mention that it happened.
If someone insults you or attempts to intimidate you, you fight back. If you don't fight back, you don't mention that it happened.
Most of our members are tough guys who have been in fights and don't tolerate this kind of behavior for a moment. Some of our members are not. If you are not, don't say publicly how intimidated you were or how much someone was able to disrespect you and how mad you are. The National Socialist Movement is a movement of strength, not weakness, and while we recognize our comrades' human failings, we do not advertise them.
I hope comrades can understand these comments.
Our public events are not useful if we allow them to be portrayed in a negative light. We don't get a lot of quotes in the newspaper or on the TV, and we have to make every quote count.
The general public does not hold us accountable for what the Jewish media says about us, or for what our opponents say about us, but it does hold us accountable for what we say about us.
If you hold an event and the only quote you got in the paper was one bragging about the media and the TV cameras, then you have not made the event as successful as it could have been. If you are quoted in the paper bragging about how much it cost for the city to respond to "our" rally or about how much violence might occur, you have not only made the event less successful, but potentially opened us up to legal ramifications or hurt our ability to hold rallies in the future.
DO NOT DO THIS COMRADES!
We are marching forward, and every comrade tasked to speaking with the media needs to be marching with us!
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